Opening new markets with a strong creative concept
Knauf Danoline is a brand within the Knauf Group, with decades of experience in the development and production of high quality gypsum products with great acoustic performance. They wanted to grow their market share with a strong brand platform.
We developed the platform Room for expression, a brand platform that enabled Knauf Danoline to strengthen the dialogue with both existing customers, sales personnel around the globe and the very important target group of architects.
The platform has been rolled out across the globe with the help of new visual guidelines, a new website, activation of social channels and a series of off- and online marketing materials. The primary strength of the brand platform is the fact that Knauf Danoline is now able to activate and communicate some of the many existing strengths within the organisation, such as an active creative culture and a unique sense of detail.
After its introduction in the Danish market, the majority of markets in the Knauf organization have adapted the brand platform. The platform and its on-going activation has been labelled best practice within the Knauf Group.
The platform and its on-going activation has been labelled best practice within the Knauf Group. The new responsive and search-optimized website has attracted 50 % more visitors, almost tripled the mobile traffic, and lowered the bounce rate by 15 %.