apr 19, 2017

Marketing Is About What You Do

Petter Pablo speaks at this year’s Digital Finance Company 2017 Awards at Folketeatret in Copenhagen.

FinansWatch and Wilke are for the second time honoring the Danish financial companies that perform best with their digital development. The winners are based on a thorough study of the 25 largest banks, the 10 largest insurance companies and the 14 largest pension funds in Denmark.

The award show was held at Folketeatret in Copenhagen and the winners were
announced.

Our CEO Petter Pablo was a keynote speaker and spoke about marketing from Brand Substance. He also presented key findings from the Brand Substance Analysis(c) made by Zupa and Wilke.

Read about the keynote speech here (logon needed):
http://finanswatch.dk/secure/Finansnyt/article9487019.ece

“Marketing handler i dag først og fremmest om det, I gør. Vi kan ikke narre nogen. At åbne op for en kundevalidering betyder, at I faktisk skal ud og syreteste jeres ting hele tiden. Det er jo det, som skaber nogle ret interessante produkter og noget interessant markedsføring,” …”Det, som vi synes er sjovt, og det, som vi synes fungerer, er, når kundeoplevelsen kommer ind og bliver en større del af jeres produkt,”
Petter Pablo Sommerfelt-Venegas



Learn more about the award here:
http://www.digitalfinanspris.dk/