maj 27, 2016


Aller Selects Zupa as New Agency Partner

After an agency selection round, Aller has appointed Zupa as partner within Datadriven Marketing Automation

Aller is the publisher of numerous well-known magazines, including Femina, Søndag, Billed-Bladet, Elle, In, Mad&Bolig and Isabellas – all of which are sold on news stands as well as on digital platforms. Moreover, the publishing house runs a number of loyalty programmes. Zupa is going to assist Aller in several ways, both by attracting new subscribers and by developing the existing customer base.

Per Lobedanz Witthøfft, partner and director at Zupa looks forward to the new partnership: “Aller is an extremely interesting company with countless business opportunities and challenges. The combination of their many products and services, a large customer base, and the need for delivering content across a sea of platforms really suits us well. We’re very excited about this challenge and look forward to getting started”.

Read the press release (in Danish)