The world’s first potato-based visual identity

A unique brand deserves a unique identity – and that was the exact starting point when we set out to give the ‘Ole’s Gård’ brand that special glow.

Brand identity

Background Image

Flexible, timeless and ripe with meaning.

The underscored L’s in the logo symbolize the role of Salling Group as a solid foundation for its brands. They also highlight the phrase “all-in” as a subtle nod to the company’s dedicated employees.
The colour scheme is flexible and modern, adding a range of playful complementary colours to the classic business blue. The font is Futura Bold with a 45° twist to match the company’s dynamic nature.

Ole's Gård

The world’s first potato-based visual identity

Sometimes you get to work with truly dedicated people, and Ole is indeed one of those people. At his farm in Jylland, which he hand-built using his own sustainable timber, Ole produces high-quality organic food with homegrown ingredients under the brand name “Ole’s Gård”.

Taking our starting point in Ole’s striking DIY farm-to-fork attitude, we designed a one-of-a-kind visual identity to help him communicate the essence of his brand across channels.


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