New identity creates a solid foundation for Salling Group

When Salling Group asked us to develop their new visual identity, we knew it had to represent the diversity of their many brands and the people that bring them to life.

Brand identity

Salling Group

Flexible, timeless and ripe with meaning.

The underscored L’s in the logo symbolize the role of Salling Group as a solid foundation for its brands. They also highlight the phrase “all-in” as a subtle nod to the company’s dedicated employees.
The colour scheme is flexible and modern, adding a range of playful complementary colours to the classic business blue. The font is Futura Bold with a 45° twist to match the company’s dynamic nature.
Brand identity

Salling Group

Flexible, timeless and ripe with meaning.

The underscored L’s in the logo symbolize the role of Salling Group as a solid foundation for its brands. They also highlight the phrase “all-in” as a subtle nod to the company’s dedicated employees.
The colour scheme is flexible and modern, adding a range of playful complementary colours to the classic business blue. The font is Futura Bold with a 45° twist to match the company’s dynamic nature.

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Djurs Sommerland / Film

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