Private label created
with care
With the launch of a new dedicated line of more sustainable product choices, Silvan needed a way to integrate their sustainability story with their established brand positioning. And so, we gave them a private label created with care.
Concept
Visual identity
Packaging
Silvan
Skab noget (Create something) #1
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Skab noget (Create something) #2
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Underneath the headline, each product features the individual proof points showing what makes it a more sustainable choice. For their moving boxes, this proof point is FSC certification, while their paints have the official Svanemærket ecolabel for products from the Nordic countries. By doing this, we were able to help Silvan build their sustainability story, while continuing to build on their established brand story.
To bring the campaign to life, we created a TV commercial, creating the connection between their established story of creativity, and their sustainability efforts. The film, which sees a young woman moving out of home for the first time, centres around the concept of ‘upcycling’, and inspires people to take a second look.
Silvan — Skabt med omtanke
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Finally, we created a separate visual identity for the range, which is aligned with the rest of the Silvan branding, but clearly distinctive. This allows customers in store to easily identify which products are sustainable choices, as well as creating room for more creative outdoor executions, like the moving box vans.
Skabt med omtanke (Created with care)
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