Nordjyske, like everyone else, have had to adjust to an increasingly digital world. When asked to help them with a visual rebrand that would work across both today’s and tomorrow’s platforms, it was, however, important to us to pay homage to their history as Denmark’s 2nd oldest newspaper and to their strong local ties.

The primary element in the rebranding is a tight, black logo type that can be used in full or condensed into a responsive logo, consisting of only the letters ‘NJ’ – fit for the confined space on social media and mobile devices in general. The logo also works as a unifying anchor for all Nordjyske editorial sections and sub-brands.

Black as the primary colour offers both a tight, contemporary look and feel and was also the only available colour for printing when Nordjyske was founded in 1795. Created for a digital world, the logo is naturally designed with animation and motion in mind. Condensing and unfolding, the logo unites all platforms and subtly emphasises the unifying role Nordjyske plays in Northern Jutland.