When APM Terminals, a global leader in port infrastructure, asked us to help boost their social media presence, we knew it would take more than just bright and shiny visuals.

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So, we decided to develop a comprehensive social media toolkit, including optimized visual identity, messaging framework, and governance guidelines. Then, we set up a dynamic content calendar and implemented biweekly editorial meetings to involve the right people in content planning and creation.

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This combination of creative communication and strategic planning worked like a charm. Today, both the impact of individual posts and consistency across platforms have radically improved, creating a powerful SoMe presence that gets noticed in the industry.