‘Skab med omtanke’ er kampagne-grebet, der bridger den originale brand platform ‘Skab noget’ med ‘Skabt med omtanke’-linjen.

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Why build from entirely new materials when you can create something from upcycled stuff? A bold message from a DIY chain – and one we jumped at the chance to activate.

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For the ‘Skab med omtanke’ campaign, we created a TV commercial, creating the connection between their established story of creativity, and their sustainability efforts. The film, which sees a young woman moving out of home for the first time, centres around the concept of ‘upcycling’, and inspires people to take a second look.