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Garant

Designed for life

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Mads Mikkelsen

Executive Creative Director & Partner

mm@zupa.dk

(+45) 2141 5321

Life is messy, so don’t compromise on quality when it comes to carpets, curtains, and flooring.

Based on this insight, we helped Garant develop a new private label sub-brand, Nordic by Garant, positioning it as the high-quality choice for design conscious consumers.

To launch the series, we created a simple, yet powerful, hero film that captures the relatable moments where magazine perfection meets real life. Shot with a 1500 frames per second Phantom Flex camera to stunning effect, it served as an anchor in a campaign that included print, packaging, online banners, and social media.

Client
Garant
Industry
Retail
Therapy areas
Services
Strategy
Concept & Campaigns
Film & Animation
Awards
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