Sometimes making brands glow means reframing the entire category. So, when Silvan asked us to develop a new brand platform, that’s exactly what we did. Instead of focusing on large-scale home improvement projects, we highlighted the playful aspects of DIY, encouraging people to create.

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The concept “Skab noget…” (Create something) was rolled out across digital channels, TV, and print media. To spearhead the campaign, we created an ambitious 2-minute film which proved, once and for all, that viewers are willing to reward quality with attention. And +5 million views on Youtube.

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Every touch point was activated to support the new brand position, including the product catalogue. Instead of product offers, readers would find inspirational DIY projects made entirely with Silvan products.