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Healthcare

Building life-changing relationships

Learn more

Mette Drabæk

Head of Healthcare

medr@zupa.dk

(+45) 3135 7135

Peter Enevoldsen

Chief Commercial Officer & Partner

pe@zupa.dk

(+45) 6122 2644

There’s never been a more thrilling time to work in healthcare. While you innovate to drive better health outcomes, our strategic and creative capabilities bring the value you create to life.

Healthcare transcends medicines and medical technology – it’s about building trust. Whether you’re conquering stigma or launching new treatments, we transform strategic insights into creative communication solutions that win hearts, minds and market share.

Trust isn’t built on one experience: it’s earned and sustained over multiple interactions. Our omnichannel approach to engagement empowers you to speak on a deeper level with your audiences. To deliver emotive experiences, in impactful contexts, with the optimal frequency – connecting the touchpoints in one seamless flow from attention to activation.

Client
Healthcare
Novo Nordisk, Healthcare Denmark, Radiometer, Astellas, Orifarm, Pfizer, Roche, Steno Diabetes Center
Industry
Healthcare
Therapy areas
Arthritis, CVD, Diabetes, Hearing, Kidney Disease, MASH, Obesity, Oncology, Psoriasis, Ophthalmology
Services
Strategy
Concept & Campaigns
Visual Identity & Design
Film & Animation
Digital
Awards
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Scientific dialogue

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Bridging the gap between science and innovation

Robust evidence is the catalyst for transforming scientific discoveries into life-changing innovations. For more than a decade, we’ve been empowering healthcare professionals to iniate and complete effective phase 3 clinical trials.

By consistently raising the creative bar, we’ve elevated traditional Investigator Meeting formats into transformative learning experiences. We relentlessly innovate new modes of interactivity and engagement to both entertain and efficiently equip trial teams to recruit and retain diverse patient groups.

Combining seamless communication strategies, insight-driven creativity, flawless production and sustainable materials, we’ve delivered outstanding Investigator Meetings around the globe – from Chicago to Kuala Lumpur. In 2024 alone, our support ensured that more than 1,500 HCPs in cardiology chose to participate at an Investigator Meeting in person.

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Internal brand launches

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Unlocking your inner potential 

Theread-out for your phase 3 trial is imminent. Your commercial organisation isgearing up for a swift launch post- marketing authorisation. It’s time to set aclear direction and secure cross-functional collaboration for a world-classlaunch.

 

We empowercommercial teams to drive internal understanding and commitment on go-to-marketstrategies. Strategic communication is the core of our approach, executed as acomprehensive omnichannel campaign that engages the right people with the rightcontent across the right channels.

 

Our team developsand manages the entire experience – from creative concept to execution. Wedefine your users’ journeys, then create content that activates attendees atkey touchpoints. This ensures a seamless and meaningful experience from startto finish, while leveraging your native digital platforms for maximum impact.

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HCP and patient engagement

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Empowering better outcomes

Building trusted relationships with HCPs and their patients is critical for enhancing brand reputation, driving prescriptions, and accelerating positive health outcomes. That’s why your affiliates need impactful materials to clearly and credibly communicate the efficacy and safety of your treatment solutions.

We develop promotional and non-promotional materials that inform HCPs and pharmacists of new treatment options. We also equip them to ensure their patients have a good experience when starting on a new treatment. Our process starts with an insight-driven omnichannel campaign strategy, followed by the production and implementation of localisable creative assets that capture attention, provide value, deliver key messages and drive the desired behaviour change.

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Change management

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Operating at the speed of innovation

The healthcare industry operates at a furious pace. As regulatory demands,  buisiness models, consumer trends and technology platforms evolve, organisations must continuously align to ensure sustainable growth.

We help global matrix organisations in adapting through proven communication models that motivate and inspire employees. We start by gaining a deep understanding of where people are today, then deploy tailored content using phased communication strategies to drive and support behaviour change at all levels – from major cultural shifts, to best practice sharing and simple nudging of positive choices.