In the age of ad blockers, there’s a case to be made for including outdoor media in your mix. To prove that point, Out ofHome Media holds an annual competition, encouraging creative agencies to come up with their best idea for ‘bus communication’.

Our contribution to the 2024 edition was areal head-turner. Teaming up with our friends at Orifarm, we decorated the entire bus with an enormous stuffy nose and used the motion of the wheels to symbolize the relief that Zymelin nasal spray brings. Simple, effective, fun.

It seems that sometimes the best ideas really are right under your nose (sorry, couldn’t help it).

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