Everybody knows about food waste, but have you heard about flight waste? Or given a second thought to the fact that someone has to buy ‘first-hand’ clothes in order for others to be able to buy it second-hand? In a new awareness campaign for Danish energy company NRGi, boasting a total of nine films, popular actor Magnus Millang comes up with one poor excuse after another to justify his (lack of) climate actions.

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The films are the first steps in a comprehensive strategic effort to manifest NRGi as an accelerator for the green transition in Denmark – and as a company where actions speak louder than words, summarised beautifully in their new brand promise: ‘NRGi til handling’.