With the launch of a new dedicated line of more sustainable product choices, Silvan needed a way to integrate their sustainability story with their established brand positioning, ‘Skab noget’.

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And so we developed ‘Skabt med omtanke’ (‘Created with care’), serving both as the name of the range and as a bidge to the existing platform.

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Underneath the headline, each product features the individual proof points showing what makes it a more sustainable choice. For their moving boxes, this proof point is FSC certification, while their paints have the official Svanemærket ecolabel for products from the Nordic countries.

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Finally, we created a separate visual identity for the range, which is aligned with the rest of the Silvan branding, but clearly distinctive. This allows customers in store to easily identify which products are sustainable choices, as well as creating room for more creative outdoor executions, like the moving box vans.