Services

Strategy

Get in touch

Mogens Kristensen

CEO & Partner

mk@zupa.dk

CEO & Partner

Mette Drabæk

Commercial Director (Pharma)

medr@zupa.dk

(+45) 3135 7135

The best ideas are born out of great insights. Hidden nuggets of cultural truths that unlock creativity and resonate with consumers. Our team of experienced planners and strategists can help you dig out those nuggets and define the challenge at hand. Through market analysis, trend research, and cultural deep dives, we discover new ways to engage with your target audiences and set your brand apart.

A quite substantial part of the brand strategic work is asking questions. Including the difficult ones that clients may not even know the answers to (the most common one being ‘What makes your brand different from your competitors?). We turn inside out outside in to identify the brand core – that sweet spot for building brand awareness with a vengeance.

Building a strong brand requires consistency. Which makes a brand positioning platform essential. It’s a powerful internal go-to reference for the creation of all marketing messages, aligning how the brand should be presented to the world both visually and verbally.

Concept & Campaigns

Get in touch

Mads Mikkelsen

Executive Creative Director & Partner

mm@zupa.dk

(+45) 2141 5321

Mogens Kristensen

CEO & Partner

mk@zupa.dk

CEO & Partner

Developing a killer concept is very rarely a linear process. Many stones are turned in to make sure an idea is not only strong but also on brand and on brief. We use the prototyping process to circle in on the right concept – and most often involve the client at an early stage. Because while we are award-winning creatives and communications experts, no one knows a brand better than the client.

Let’s help you build – or rebuild – your brand to make it top-of-mind with your audience. We know what it takes to generate awareness in a crowded space and how important that brand recognition is when facing the moment of truth. It’s a mix of being bold and persistent and above all true to the brand.

Sometimes what you are looking for is a campaign that’ll sell your shirt off. Clear the stock. End of story. But more often a tactical campaign is not a stand-alone affair but an extension of branding activities in the upper funnel. And we know just how to take a concept and turn it into a campaign that is efficient throughout the funnel.

Attract, involve, and engage. That’s the whole purpose of events. And you only get that one shot at getting it right. The good news is that we’ve done it a hundred times and know how to balance strict brand guidelines and limited space with attention-grabbing, creative edge in both a digital and an analogue world.

Digital

Get in touch

Morten Eskildsen

Chief Digital Officer & Partner

me@zupa.dk

(+45) 2991 8775

Peter Enevoldsen

Chief Commercial Officer & Partner

pe@zupa.dk

(+45) 6122 2644

Digital design is not just about structuring content and wrapping it in a visually appealing way. It’s equally important to test, analyse and understand the target group’s behaviour and turn that knowledge into a compelling user experience that makes a brand stand out.

Our in-house engineers and technology wizards make up a unique platform for bringing you the very best in both front-end and back-end development. As an Umbraco Gold Partner we have the black belt in Umbraco CMS and, needless to say, always run extensive QA and test rounds to ensure flawless solutions.

Marketing automation is so much more than just software that serves routine communication to different target groups. It’s a way to make every interaction more intelligent and more human-centric. We deliver everything from data architecture to creative execution, content production, and configuration of the chosen automation platform.

If you want to get noticed when people google your category, search optimization is key. Let’s help you generate quality traffic and leads to your website through technical SEO, analyses, and targeted copywriting. Our toolbox also includes monitoring performance and benchmarking it against selected competitors to track progress and potential.

Visual Identity & Design

Get in touch

Mads Mikkelsen

Executive Creative Director & Partner

mm@zupa.dk

(+45) 2141 5321

Appearance is everything. You can be the best in your business but if you don’t look the part potential clients may get the wrong impression. The design and interaction of logo, typography, colours, and imagery play a vital role in the perception of your brand, so our advice is to give it TLC.

The basic rules for logo design are fairly simple. Simplicity. Scalability. Relevance. And yet it is one of the most difficult jobs to come up with a logo that embodies a brand. Thank God, we’ve got logo design afficionados on our team who cannot think of a better job.

If there’s one thing you want to be absolutely certain of when you spend time and money on developing a new identity, it’s that everyone in the company adheres to it. A brand manual explains in detail how to use logo, colours, fonts, images, etc. and serves as a common tool across divisions and markets to make sure that your brand is exposed in a uniform manner in every touchpoint everywhere in the world.

Much time is spent on what to say. But in a crowded, competitive space it’s really more important how you say it. And we know just how to give your brand a distinct voice that’ll make the right impression on your audience. Whether it’s bold, formal, friendly, humorous, or informative depends on your brand persona because above all a tone of voice must be on-brand.

Packaging is not just packaging. It is a crucial touch point in the customer journey. The moment of truth. And so, we treat any design assignment with due respect, carefully considering choices in material form, graphics, colours, fonts, and the context the product will exist in. It’s at the same time a highly creative and a very practical task – and one that should ultimately lead to increased sales.

Film & Animation

Get in touch

Vibeke Kalmar Hørgaard

Head of Studio & Producer

vik@zupa.dk

(+45) 2622 7861

Mads Mikkelsen

Executive Creative Director & Partner

mm@zupa.dk

(+45) 2141 5321

There’s nothing more wonderful and vibrant than a film set. And you can leave every aspect of bringing your film to life in our capable and experienced hands. Our team of producers will handle everything from planning, casting, budgeting, and on-set coordination and make sure that the instructor and the production set-up is just right for the project in question.

Some might argue that it’s in the post-production of a film that the real magic happens. The editing, the grading, and the choice of music can change the sentiment – and turn a 45-seconds commercial into 10- or 20-seconds snack-bites suitable for social media. We have in-house editors who are masters at doing just that.

Whether you are in the market for a film that’s entirely animated or you are merely looking to include elements of motion graphics, we’ve got you covered. Our team of motion graphic designers and 3D artists can bring stories to life through animation.

Social Media

Get in touch

Peter Enevoldsen

Chief Commercial Officer & Partner

pe@zupa.dk

(+45) 6122 2644

Mette Drabæk

Commercial Director (Pharma)

medr@zupa.dk

(+45) 3135 7135

Presence is essential in social media. Not just as an individual, but also as a brand. Our team of social media managers schedule content, interact with users, monitor performance, and make adjustments and optimise to grow and nurture audiences across our clients’ social media accounts.

Performance is king. Especially when you pay to get your message across. We have dedicated paid media specialists who work solely with search engine marketing, paid SoMe ads, pay-per-click ads etc. and successfully administer the media spend on social platforms for a range of global clients.

There are two types of content. The one that gets noticed and the one that doesn’t. Years of experience and a constant finger on the social media pulse means we know the ‘rules’ inside out but also when to break them to test new ground. Our social media team works closely together with the creative team to create efficient content that’ll engage and convert.